Activision Blizzard purchasing Candy Crush firm King for $5.9 billion

Activision Blizzard has announced that it will purchase Candy Crush firm King for $5.9 billion (£3.8bn), in a deal unanimously approved by both boards according to trade paper MCV.

Activision hopes to increase its mobile business with the aquisition of the company, responsible for the hugely popular and lucrative Candy Crush Saga and Soda Saga games.

They will add this to their already top-grossing franchises of Call of Duty and Warcraft, making them one of the biggest game publishers in the world.

 

“The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment,” commented Activision Blizzard CEO Bobby Kotick.

“With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.”

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