Jim Ryan President & CEO, SCEE has today announced the new consolidated Sony Interactive Entertainment LLC.
Announcing the news on the Official Playstation EU Blog, Ryan explained “We are announcing the formation of a new company called Sony Interactive Entertainment LLC (SIE) that will serve as the headquarters for everything PlayStation. This new company, headquartered out of the United States in San Mateo, California, joins the forces of both Sony Computer Entertainment Inc. and Sony Network Entertainment LLC, combining the strengths and talents of both companies.
The formation of SIE will create an even stronger PlayStation. That means an even bigger emphasis on developing pioneering platforms like PS4 and PlayStation VR, world-class games from our World Wide Studios development teams, and innovative network services such as PlayStation Vue.”
Possibly a cost cutting exercise in part, it does raise interesting prospects about the digital identity of Playstation and possible changes to the current practice of treating each region separately when it comes to the testing and release of new games (something that has been a bugbear of many gamers in Europe). Jim Ryan will oversee global sales and marketing for Playstation hardware and software.