EA and GAME have teamed up to provide gamers with extra Reward Points to promote their forthcoming Battlefield Hardline game.
The move sees a special feature added to the GAME mobile app where players ‘sweep the store’ for clues and gain 1000 extra Reward Points and a T-shirt when they pre-order the game.
“We are delighted to be teaming up with EA to bring Battlefield Hardline to life for our customers in a really unique way,” GAME’s marketing director Fred Prego said. “We know that like us, our customers want to turn everything into a game so we’re glad to bring this to the shopping experience.
“This unique challenge will offers a great incentive for customers to get involved and is something you won’t find anywhere else on the market.”
Source: MCV.
