GAME acquires eSports company Multiplay for £20m

GAME have made a move to further expand their community eSports events with the purchase of Multiplay, the eSports and community gaming company.

Multiplay hosts the Insomnia consumer event, attended by over 67k people in 2014, and has vast experience of community based gaming events.  GAME’s lock-ins and their own community gaming can be further expanded with the expertise of the company.

MCV reports that Multiplay founder and CEO Craig Fletcher will remain in charge and the company does not expect to shed any jobs as a result of the news.

“The acquisition of Multiplay is an exciting and strategically important step for GAME,” Gibbs said. “The world of live events, eSports and multiplayer gaming is growing rapidly and one we have been looking to enter for some time.

multiplaylogo3“By acquiring Multiplay we are benefitting from nearly two decades of experience, during which time Multiplay has built an exceptional reputation and leading position in its markets. Multiplay has a great management team and a fantastic culture – their passion and enthusiasm for games is infectious. Like Multiplay, our communities are at the heart of our business, and together we will be able to move even faster to grow and develop our services for both gamers and suppliers in the UK, Spain and around the world.”

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