Ubisoft halts Starlink toy production

Ubisoft have decided to call it quits on producing more toys for their space shooter Starlink and will focus on content updates instead.

A message on their Starlink site says “With the announcement of new content arriving this April, we felt that it is important to provide an update on the topic of physical toys. Starlink: Battle for Atlas has been a passion project for us from the start, and we are incredibly proud of the modular Starship technology we have developed, and how well players have responded to it.

Despite the immense and continuous support from our players, the sales for Starlink: Battle for Atlas fell below expectations. Consequently, we recently made the decision to not release any additional physical toys for the Spring update and in the future.”

Starlink famously announced the launch of the Nintendo Switch version at E3 2018 with a beautiful Arwing toy, which they gave to Shigeru Miyamoto live on stage. The Xbox One and PS4 starter kits had a different craft but it was the Arwing and Fox McCloud figure that caught the attention of Nintendo fans, practically giving them a new Star Fox game of sorts.

The game will continue to be supported with plenty of free DLC and content updates, starting with the Spring update rolling out soon, which will include new digital ships, pilots and weapons to collect.


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