EA and GAME team up for App based Reward Scheme

EA and GAME have teamed up to provide gamers with extra Reward Points to promote their forthcoming Battlefield Hardline game.

The move sees a special feature added to the GAME mobile app where players ‘sweep the store’ for clues and gain 1000 extra Reward Points and a T-shirt when they pre-order the game.

“We are delighted to be teaming up with EA to bring Battlefield Hardline to life for our customers in a really unique way,” GAME’s marketing director Fred Prego said. “We know that like us, our customers want to turn everything into a game so we’re glad to bring this to the shopping experience.

“This unique challenge will offers a great incentive for customers to get involved and is something you won’t find anywhere else on the market.”

Source: MCV.

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